Statements (125)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:fragrance
gptkb:skincare_product |
| gptkbp:bfsLayer |
4
|
| gptkbp:bfsParent |
gptkb:Axe_Gold_Temptation
|
| gptkbp:aroma |
citrus
|
| gptkbp:associated_with |
youth culture
masculinity |
| gptkbp:brand |
gptkb:weapon
|
| gptkbp:competes_with |
gptkb:Old_Spice
gptkb:Dove_Men+_Care |
| gptkbp:contains |
gptkb:beer
|
| gptkbp:has |
various formulations
a global presence limited edition scents |
| https://www.w3.org/2000/01/rdf-schema#label |
Axe body spray
|
| gptkbp:includes |
gptkb:product
gptkb:fragrance |
| gptkbp:influenced_by |
youth culture
|
| gptkbp:introduced |
gptkb:1983
|
| gptkbp:is |
available in travel sizes
often featured in social media campaigns often associated with adventure themes often used in influencer marketing often used in promotional events often linked to social gatherings often included in subscription boxes often featured in lifestyle blogs often featured in back-to-school promotions available in various retail outlets often associated with nightlife often featured in pop culture often featured in men's magazines often promoted during summer months often associated with freshness often used in promotional giveaways often used in travel kits a grooming product a part of the Axe brand portfolio a personal care product a popular choice among teenagers a unisex product in some markets often associated with confidence boosting often associated with humor in ads often featured in online ads often included in grooming kits often linked to dating culture often linked to lifestyle branding often linked to personal expression often marketed as a confidence booster often marketed as a daily essential often marketed during holidays often used as a gift item often used in advertising campaigns often used in college care packages often used in college settings often used in high school settings often used in sports sponsorships often used in summer promotions often used in promotional campaigns targeting youth |
| gptkbp:is_associated_with |
youthful energy
|
| gptkbp:is_available_in |
various sizes
various scents eco-friendly options gift sets bulk packaging multi-pack options travel size multiple scents limited edition scents seasonal scents spray and stick forms |
| gptkbp:is_available_on |
retail stores
|
| gptkbp:is_criticized_for |
objectifying women
|
| gptkbp:is_designed_to |
mask body odor
|
| gptkbp:is_featured_in |
television commercials
online advertisements youth-oriented events youth culture events men's lifestyle magazines youth-targeted media. |
| gptkbp:is_known_for |
its long-lasting fragrance
its bold branding provocative advertising its eye-catching packaging its strong scent its playful marketing campaigns its variety of scents |
| gptkbp:is_often_associated_with |
gptkb:Axe_shower_gel
men's grooming kits |
| gptkbp:is_often_used_in |
gptkb:Basketball_Player
gptkb:sports_event professionals teenagers fashion shows party-goers social settings fashion-conscious individuals promotional giveaways dating scenarios nightlife settings |
| gptkbp:is_part_of |
men's grooming market
|
| gptkbp:is_popular_in |
college students
|
| gptkbp:is_promoted_by |
celebrity endorsements
|
| gptkbp:is_used_for |
personal grooming
|
| gptkbp:launched |
gptkb:1983
|
| gptkbp:manufacturer |
gptkb:Unilever
|
| gptkbp:marketed_as |
social media campaigns
multiple countries television commercials young men digital campaigns a daily essential a confidence booster a confidence enhancer a way to express personality |
| gptkbp:motto |
gptkb:The_Axe_Effect
|
| gptkbp:packaging |
aerosol can
aerosol cans |
| gptkbp:part_of |
Axe product line
|
| gptkbp:performed_by |
going out
|
| gptkbp:produced_by |
gptkb:Unilever
|
| gptkbp:products |
gptkb:Unilever's_personal_care_division
|
| gptkbp:promotes |
self-confidence
attractiveness |
| gptkbp:target_audience |
young men
|