Statements (54)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:fragrance
|
| gptkbp:advertising |
digital marketing
television commercials The Scent of Power |
| gptkbp:aroma |
woody
fresh invigorating |
| gptkbp:availability |
global
|
| gptkbp:available_sizes |
250ml
150ml |
| gptkbp:awards |
gptkb:Fragrance_Foundation_Awards
Best New Fragrance |
| gptkbp:base_notes |
gptkb:spice
citrus |
| gptkbp:brand |
gptkb:Axe
|
| gptkbp:brand_history |
launched in 1983
part of Unilever expanded to multiple fragrance lines known for provocative advertising |
| gptkbp:collaborations |
gptkb:artists
gptkb:sports_events gptkb:social_media_influencers fashion brands |
| gptkbp:cultural_impact |
popular among youth culture
featured in pop culture references associated with confidence influenced men's grooming trends |
| gptkbp:customer_feedback |
generally positive
affordable price popular among users easy to find in stores noted for unique scent |
| gptkbp:demographics |
young adults
teenagers |
| gptkbp:events |
college campus events
|
| gptkbp:launch_date |
gptkb:2016
|
| gptkbp:packaging |
aerosol can
|
| gptkbp:price_range |
affordable
|
| gptkbp:related_products |
gptkb:Axe_deodorant
Axe body wash |
| gptkbp:retailers |
drugstores
online stores supermarkets |
| gptkbp:social_media_presence |
active on Facebook
active on Instagram active on Twitter |
| gptkbp:sustainability |
eco-friendly packaging
cruelty-free testing |
| gptkbp:target_audience |
young men
|
| gptkbp:type |
gptkb:Skin
|
| gptkbp:user_experience |
long-lasting
appealing |
| gptkbp:bfsParent |
gptkb:Axe_Effect
|
| gptkbp:bfsLayer |
7
|