|
gptkbp:instance_of
|
gptkb:fragrance
|
|
gptkbp:associated_with
|
confidence
attractiveness
|
|
gptkbp:available_in
|
spray cans
shower gels
deodorant sticks
|
|
gptkbp:brand
|
gptkb:Axe
|
|
gptkbp:category
|
personal care
|
|
gptkbp:competes_with
|
gptkb:Gillette
gptkb:Old_Spice
gptkb:Dove_Men+_Care
|
|
gptkbp:features
|
long-lasting scent
variety of fragrances
|
|
gptkbp:has_variants
|
gptkb:Axe_Anarchy
gptkb:Axe_Apollo
gptkb:Axe_Dark_Temptation
gptkb:Axe_Gold_Temptation
gptkb:Axe_Ice_Chill
gptkb:Axe_Marine
gptkb:Axe_Wild_Spice
gptkb:Axe_Black
gptkb:Axe_Signature
Axe Excite
Axe Africa
|
|
gptkbp:influenced_by
|
pop culture
youth culture
|
|
gptkbp:is_promoted_through
|
social media campaigns
online advertising
celebrity endorsements
television commercials
|
|
gptkbp:launched
|
gptkb:2002
|
|
gptkbp:marketing_strategy
|
youth-oriented advertising
|
|
gptkbp:packaging
|
stylish design
|
|
gptkbp:produced_by
|
gptkb:Unilever
|
|
gptkbp:reach
|
available in multiple countries
|
|
gptkbp:slogan
|
The Fragrance of Imagination
|
|
gptkbp:target_audience
|
young men
|
|
gptkbp:type
|
gptkb:Skin
|
|
gptkbp:bfsParent
|
gptkb:Axe_Effect
|
|
gptkbp:bfsLayer
|
7
|