Avis 'We Try Harder' campaign
GPTKB entity
Statements (15)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:country |
gptkb:United_States
|
| gptkbp:createdBy |
gptkb:Doyle_Dane_Bernbach
|
| gptkbp:firstReleased |
1962
|
| https://www.w3.org/2000/01/rdf-schema#label |
Avis 'We Try Harder' campaign
|
| gptkbp:impact |
Increased Avis market share
|
| gptkbp:industry |
Car rental
|
| gptkbp:launched |
gptkb:Avis
|
| gptkbp:notableFor |
Honest advertising approach
|
| gptkbp:slogan |
gptkb:We_Try_Harder
|
| gptkbp:targetedCompetitor |
gptkb:Hertz
|
| gptkbp:bfsParent |
gptkb:Julian_Koenig
gptkb:Bill_Bernbach gptkb:Helmut_Krone |
| gptkbp:bfsLayer |
5
|