Statements (16)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
slogan
|
| gptkbp:associatedWith |
gptkb:Avis
|
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:createdBy |
gptkb:Doyle_Dane_Bernbach
|
| https://www.w3.org/2000/01/rdf-schema#label |
We Try Harder
|
| gptkbp:industry |
car rental
|
| gptkbp:introducedIn |
1962
|
| gptkbp:notableFor |
emphasizing customer service
|
| gptkbp:purpose |
to position Avis as a challenger brand
|
| gptkbp:status |
iconic slogan
|
| gptkbp:usedBy |
gptkb:Avis_Rent_a_Car
|
| gptkbp:bfsParent |
gptkb:Avis
gptkb:AVIS gptkb:Avis_Rent_a_Car gptkb:Avis_'We_Try_Harder'_campaign |
| gptkbp:bfsLayer |
6
|