Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:firstReleased |
2002
|
| https://www.w3.org/2000/01/rdf-schema#label |
Apple Switch campaign
|
| gptkbp:launched |
gptkb:Apple_Inc.
|
| gptkbp:mediaType |
television commercials
print ads web ads |
| gptkbp:notableFeature |
focus on ease of use
real people testimonials simple white background |
| gptkbp:notablePerson |
Ellen Feiss
|
| gptkbp:predecessor |
gptkb:Think_Different_campaign
|
| gptkbp:purpose |
promote Macintosh computers
|
| gptkbp:slogan |
The power to be your best
|
| gptkbp:successor |
Get a Mac campaign
|
| gptkbp:targetAudience |
Windows users
|
| gptkbp:bfsParent |
gptkb:Apple_'Get_a_Mac'_commercials
|
| gptkbp:bfsLayer |
7
|