Properties (55)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising platform
|
| gptkbp:benefits |
Targeted advertising
Higher download rates Increased app visibility |
| gptkbp:communitySupport |
Tutorials
Webinars Online forums |
| gptkbp:competitors |
gptkb:Google_Ads
Facebook Ads |
| gptkbp:developedBy |
gptkb:Apple_Inc.
|
| gptkbp:features |
Performance tracking
Campaign management Ad scheduling Keyword targeting |
| gptkbp:hasTheme |
Search results
Suggested apps section App_Store_pages |
| gptkbp:historicalSignificance |
API references
Developer guides Best practices guides |
| https://www.w3.org/2000/01/rdf-schema#label |
Apple Search Ads
|
| gptkbp:integration |
App Store
|
| gptkbp:launchDate |
October 2016
|
| gptkbp:marketingStrategy |
Video ads
Text ads Image ads |
| gptkbp:partnerships |
Ad tech companies
App analytics providers Marketing platforms |
| gptkbp:partOf |
gptkb:Apple_ecosystem
|
| gptkbp:platforms |
iOS
|
| gptkbp:player_statistics |
Conversion tracking
Campaign performance metrics Search term reports |
| gptkbp:region |
Worldwide
|
| gptkbp:revenue |
Cost-per-tap
|
| gptkbp:serviceType |
Pay-per-tap advertising
|
| gptkbp:succeededBy |
Impressions
Click-through rate (CTR) Conversions Cost per acquisition (CPA) Return on ad spend (ROAS) |
| gptkbp:supports |
iPad_apps
iPhone_apps Apple_TV_apps |
| gptkbp:targetAudience |
App developers
|
| gptkbp:updates |
Performance optimization tools
User experience improvements Regular feature enhancements New targeting options |
| gptkbp:userBase |
Independent developers
Marketing agencies Small to large businesses |
| gptkbp:userInterface |
Web-based dashboard
Mobile_app_management |