|
gptkbp:instanceOf
|
gptkb:business
|
|
gptkbp:alsoKnownAs
|
Product/Market Expansion Grid
|
|
gptkbp:category
|
gptkb:strategy
marketing
|
|
gptkbp:developedBy
|
gptkb:Igor_Ansoff
|
|
gptkbp:dimensions
|
gptkb:market
product line
|
|
gptkbp:diversificationDefinition
|
new products in new markets
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Ansoff Matrix
|
|
gptkbp:influenced
|
growth strategy models
|
|
gptkbp:influencedBy
|
corporate strategy theories
|
|
gptkbp:introducedIn
|
1957
|
|
gptkbp:marketDevelopmentDefinition
|
existing products in new markets
|
|
gptkbp:marketPenetrationDefinition
|
existing products in existing markets
|
|
gptkbp:productDevelopmentDefinition
|
new products in existing markets
|
|
gptkbp:publishedIn
|
gptkb:Harvard_Business_Review
|
|
gptkbp:purpose
|
strategic planning
|
|
gptkbp:quadrant
|
product development
market development
diversification
market penetration
|
|
gptkbp:relatedTo
|
gptkb:BCG_Matrix
gptkb:SWOT_analysis
Porter's Generic Strategies
|
|
gptkbp:usedFor
|
identifying growth strategies
|
|
gptkbp:bfsParent
|
gptkb:Growth-share_matrix
|
|
gptkbp:bfsLayer
|
7
|