BCG Matrix

GPTKB entity

Statements (24)
Predicate Object
gptkbp:instanceOf gptkb:business
gptkbp:alsoKnownAs Boston Consulting Group Matrix
gptkbp:analyzes product lines
business units
gptkbp:category management tool
marketing tool
gptkbp:criticizedFor static analysis
oversimplification
ignoring synergies
gptkbp:developedBy gptkb:Boston_Consulting_Group
gptkbp:dimensions market growth rate
relative market share
https://www.w3.org/2000/01/rdf-schema#label BCG Matrix
gptkbp:introducedIn 1970
gptkbp:quadrant gptkb:Stars
gptkb:Cash_Cows
gptkb:Question_Marks
Dogs
gptkbp:relatedTo gptkb:SWOT_analysis
GE/McKinsey Matrix
gptkbp:usedFor strategic management
portfolio analysis
gptkbp:bfsParent gptkb:Cash_Cows
gptkbp:bfsLayer 7