Statements (24)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:business
|
| gptkbp:alsoKnownAs |
Boston Consulting Group Matrix
|
| gptkbp:analyzes |
product lines
business units |
| gptkbp:category |
management tool
marketing tool |
| gptkbp:criticizedFor |
static analysis
oversimplification ignoring synergies |
| gptkbp:developedBy |
gptkb:Boston_Consulting_Group
|
| gptkbp:dimensions |
market growth rate
relative market share |
| https://www.w3.org/2000/01/rdf-schema#label |
BCG Matrix
|
| gptkbp:introducedIn |
1970
|
| gptkbp:quadrant |
gptkb:Stars
gptkb:Cash_Cows gptkb:Question_Marks Dogs |
| gptkbp:relatedTo |
gptkb:SWOT_analysis
GE/McKinsey Matrix |
| gptkbp:usedFor |
strategic management
portfolio analysis |
| gptkbp:bfsParent |
gptkb:Cash_Cows
|
| gptkbp:bfsLayer |
7
|