Statements (29)
Predicate | Object |
---|---|
gptkbp:instanceOf |
gptkb:business
|
gptkbp:alsoKnownAs |
gptkb:BCG_matrix
|
gptkbp:appliesTo |
resource allocation
strategic management corporate planning |
gptkbp:categorizationCriteria |
market growth rate
relative market share |
gptkbp:category |
products
business units |
gptkbp:criticizedFor |
static analysis
oversimplification ignoring synergies |
gptkbp:developedBy |
gptkb:Boston_Consulting_Group
|
https://www.w3.org/2000/01/rdf-schema#label |
Growth-share matrix
|
gptkbp:influencedBy |
product life cycle theory
|
gptkbp:introduced |
gptkb:Bruce_D._Henderson
|
gptkbp:introducedIn |
1970
|
gptkbp:quadrant |
gptkb:Stars
gptkb:Cash_Cows gptkb:Question_Marks Dogs |
gptkbp:relatedTo |
gptkb:GE/McKinsey_matrix
gptkb:Ansoff_Matrix |
gptkbp:usedBy |
businesses
corporate strategists |
gptkbp:usedFor |
portfolio analysis
|
gptkbp:visualizes |
2x2 matrix
|
gptkbp:bfsParent |
gptkb:BCG_matrix
|
gptkbp:bfsLayer |
6
|