Statements (59)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:film_production_company
|
| gptkbp:bfsLayer |
5
|
| gptkbp:bfsParent |
gptkb:Yahoo_Advertising
|
| gptkbp:acquired |
gptkb:Verizon_Communications
|
| gptkbp:competes_with |
gptkb:Google_Ad_Exchange
gptkb:App_Nexus gptkb:Open_X |
| gptkbp:enables |
Ad monetization
Ad inventory management |
| gptkbp:has_feature |
Real-time analytics
Audience segmentation Fraud detection Ad retargeting Brand safety measures |
| gptkbp:has_impact_on |
Digital advertising market
Programmatic advertising growth |
| gptkbp:has_part |
gptkb:Yahoo_Audience_Ads
gptkb:Yahoo_Gemini Ad server technology Ad exchange platform |
| https://www.w3.org/2000/01/rdf-schema#label |
Yahoo Ad Exchange
|
| gptkbp:integrates_with |
Demand-side platforms
Supply-side platforms |
| gptkbp:is_available_in |
gptkb:Europe
gptkb:Asia gptkb:North_America |
| gptkbp:is_compatible_with |
Analytics platforms
Creative management tools Third-party ad tools |
| gptkbp:is_evaluated_by |
User engagement metrics
Ad performance metrics Market share analysis Advertiser performance metrics Publisher revenue metrics |
| gptkbp:is_known_for |
Diverse ad formats
High-quality inventory Robust targeting options |
| gptkbp:is_part_of |
Yahoo ecosystem
|
| gptkbp:is_promoted_by |
Industry events
Yahoo marketing campaigns |
| gptkbp:is_supported_by |
Verizon's advertising technology
Yahoo's technology infrastructure |
| gptkbp:is_used_by |
Publishers
Advertisers |
| gptkbp:launched |
gptkb:2010
|
| gptkbp:offers |
Programmatic advertising solutions
|
| gptkbp:operated_by |
gptkb:Yahoo_Inc.
|
| gptkbp:provides |
Analytics tools
Ad targeting features |
| gptkbp:provides_access_to |
Publishers
Advertisers |
| gptkbp:regulates |
Data protection laws
Advertising standards organizations |
| gptkbp:supports |
Display advertising
Video advertising Mobile advertising Native advertising |
| gptkbp:type |
Real-time bidding
|
| gptkbp:uses |
Real-time bidding technology
|