|
gptkbp:instance_of
|
gptkb:advertising
|
|
gptkbp:acquired_by
|
gptkb:Verizon_Communications
|
|
gptkbp:available_formats
|
banner ads
video ads
native ads
|
|
gptkbp:competes_with
|
gptkb:Google_Ad_Exchange
|
|
gptkbp:enables
|
cross-device targeting
ad personalization
|
|
gptkbp:evaluates
|
ad performance
|
|
gptkbp:facilitates
|
ad exchanges
|
|
gptkbp:has_features
|
customizable dashboards
real-time analytics
reporting tools
campaign management tools
audience segmentation
|
|
gptkbp:has_impact_on
|
advertising revenue
|
|
gptkbp:has_part
|
gptkb:advertising
advertising technology
ad server
bidder
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Yahoo! Ad Exchange
|
|
gptkbp:integrates_with
|
gptkb:Yahoo!_network
|
|
gptkbp:is_available_in
|
gptkb:Europe
gptkb:Asia
gptkb:North_America
|
|
gptkbp:is_integrated_with
|
third-party data providers
demand-side platforms
supply-side platforms
|
|
gptkbp:is_known_for
|
user engagement
transparency in bidding
brand safety measures
high-quality inventory
advanced targeting capabilities
|
|
gptkbp:is_part_of
|
gptkb:Yahoo!_ecosystem
|
|
gptkbp:is_subject_to
|
data protection laws
regulatory compliance
privacy policies
|
|
gptkbp:is_used_by
|
publishers
advertising agencies
brands
|
|
gptkbp:launched_in
|
gptkb:2010
|
|
gptkbp:offers
|
gptkb:advertising
|
|
gptkbp:operates_in
|
digital advertising market
|
|
gptkbp:owned_by
|
gptkb:Yahoo!
|
|
gptkbp:provides
|
real-time bidding
|
|
gptkbp:provides_access_to
|
advertising inventory
|
|
gptkbp:services_provided
|
small businesses
|
|
gptkbp:supports
|
display advertising
|
|
gptkbp:targets
|
publishers
advertisers
|
|
gptkbp:uses
|
data analytics
|
|
gptkbp:utilizes
|
gptkb:machine_learning
|
|
gptkbp:bfsParent
|
gptkb:Yahoo!_Ad_Tech
|
|
gptkbp:bfsLayer
|
6
|