|
gptkbp:instanceOf
|
gptkb:market
gptkb:media
|
|
gptkbp:alsoKnownAs
|
gptkb:Little_Red_Book
|
|
gptkbp:appIconColor
|
red
|
|
gptkbp:appLanguageOptions
|
gptkb:Chinese
English
|
|
gptkbp:businessModel
|
social commerce
|
|
gptkbp:competitor
|
gptkb:Instagram
gptkb:Weibo
gptkb:Douyin
|
|
gptkbp:countryOfOrigin
|
gptkb:China
|
|
gptkbp:focusesOn
|
product reviews
lifestyle content
shopping recommendations
|
|
gptkbp:foundedBy
|
gptkb:Charlwin_Mao
gptkb:Miranda_Qu
|
|
gptkbp:foundedIn
|
2013
|
|
gptkbp:hasFeature
|
short videos
e-commerce marketplace
brand collaborations
notes (posts)
|
|
gptkbp:hashtag
|
#小红书
|
|
gptkbp:headquartersLocation
|
gptkb:Shanghai
|
|
gptkbp:listedOn
|
not publicly listed (as of 2024)
|
|
gptkbp:logo
|
white Chinese characters on red background
|
|
gptkbp:mainLanguage
|
gptkb:Chinese
|
|
gptkbp:mobileAppAvailable
|
gptkb:Android
gptkb:iOS
over 300 million
4.8 (iOS, as of 2024)
|
|
gptkbp:monetization
|
advertising
e-commerce sales
brand partnerships
|
|
gptkbp:notableEvent
|
reached unicorn status in 2018
launched cross-border e-commerce in 2014
suspended IPO plans in 2021
|
|
gptkbp:notableFor
|
gptkb:digital_media
travel guides
influencer marketing
fashion content
cross-border e-commerce
beauty product reviews
|
|
gptkbp:officialWebsite
|
https://www.xiaohongshu.com/
|
|
gptkbp:parentCompany
|
gptkb:Xingin_Information_Technology_Co.,_Ltd.
|
|
gptkbp:regulates
|
data privacy concerns
content moderation in China
|
|
gptkbp:targetAudience
|
young urban women
|
|
gptkbp:targetUser
|
over 200 million monthly active users
|
|
gptkbp:userDemographics
|
majority female users
majority users aged 18-34
|
|
gptkbp:valuation
|
over $20 billion (as of 2023)
|
|
gptkbp:bfsParent
|
gptkb:Qiming_Venture_Partners
gptkb:Neil_Shen
|
|
gptkbp:bfsLayer
|
6
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Xiaohongshu
|