Statements (54)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:market
gptkb:media |
| gptkbp:alsoKnownAs |
gptkb:Little_Red_Book
|
| gptkbp:appIconColor |
red
|
| gptkbp:appLanguageOptions |
gptkb:Chinese
English |
| gptkbp:businessModel |
social commerce
|
| gptkbp:competitor |
gptkb:Instagram
gptkb:Weibo gptkb:Douyin |
| gptkbp:countryOfOrigin |
gptkb:China
|
| gptkbp:focusesOn |
product reviews
lifestyle content shopping recommendations |
| gptkbp:foundedBy |
gptkb:Charlwin_Mao
gptkb:Miranda_Qu |
| gptkbp:foundedIn |
2013
|
| gptkbp:hasFeature |
short videos
e-commerce marketplace brand collaborations notes (posts) |
| gptkbp:hashtag |
#小红书
|
| gptkbp:headquartersLocation |
gptkb:Shanghai
|
| https://www.w3.org/2000/01/rdf-schema#label |
Xiaohongshu
|
| gptkbp:listedOn |
not publicly listed (as of 2024)
|
| gptkbp:logo |
white Chinese characters on red background
|
| gptkbp:mainLanguage |
gptkb:Chinese
|
| gptkbp:mobileAppAvailable |
gptkb:Android
gptkb:iOS over 300 million 4.8 (iOS, as of 2024) |
| gptkbp:monetization |
advertising
e-commerce sales brand partnerships |
| gptkbp:notableEvent |
reached unicorn status in 2018
launched cross-border e-commerce in 2014 suspended IPO plans in 2021 |
| gptkbp:notableFor |
digital media
travel guides influencer marketing fashion content cross-border e-commerce beauty product reviews |
| gptkbp:officialWebsite |
https://www.xiaohongshu.com/
|
| gptkbp:parentCompany |
gptkb:Xingin_Information_Technology_Co.,_Ltd.
|
| gptkbp:regulates |
data privacy concerns
content moderation in China |
| gptkbp:targetAudience |
young urban women
|
| gptkbp:targetUser |
over 200 million monthly active users
|
| gptkbp:userDemographics |
majority female users
majority users aged 18-34 |
| gptkbp:valuation |
over $20 billion (as of 2023)
|
| gptkbp:bfsParent |
gptkb:Neil_Shen
|
| gptkbp:bfsLayer |
4
|