Statements (20)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:bfsLayer |
3
|
| gptkbp:bfsParent |
gptkb:product
|
| gptkbp:competes_with |
Mc Donald's promotions
|
| gptkbp:created_by |
gptkb:product
|
| gptkbp:encourages |
app downloads
|
| gptkbp:features |
mobile app promotion
|
| https://www.w3.org/2000/01/rdf-schema#label |
Whopper Detour
|
| gptkbp:includes |
limited time offer
|
| gptkbp:increased |
customer engagement
|
| gptkbp:involves |
geolocation technology
|
| gptkbp:is_available_on |
Burger King's mobile app
|
| gptkbp:is_part_of |
Whopper brand strategy
|
| gptkbp:launched |
gptkb:2018
|
| gptkbp:notable_for |
creative advertising
|
| gptkbp:offers |
discounted Whopper
|
| gptkbp:promotes |
restaurant visits
|
| gptkbp:succeeded_by |
increasing sales
|
| gptkbp:target_audience |
fast food customers
|
| gptkbp:utilizes |
social media marketing
|