Statements (20)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:awarded |
gptkb:Cannes_Lions_Grand_Prix
gptkb:Clio_Awards_Grand |
| gptkbp:country |
gptkb:United_States
|
| gptkbp:creativeAgency |
gptkb:FCB_New_York
|
| gptkbp:duration |
December 2018
|
| gptkbp:hasConcept |
Geofencing McDonald's locations
|
| https://www.w3.org/2000/01/rdf-schema#label |
Whopper Detour
|
| gptkbp:launchDate |
2018
|
| gptkbp:launched |
gptkb:Burger_King
|
| gptkbp:notableFor |
Competitive marketing against McDonald's
Creative use of mobile technology |
| gptkbp:objective |
Drive traffic to Burger King restaurants
Increase app downloads |
| gptkbp:promotion |
1-cent Whopper offer
|
| gptkbp:requires |
Burger King mobile app
|
| gptkbp:resultedIn |
Over 1.5 million app downloads
Significant media coverage |
| gptkbp:bfsParent |
gptkb:FCB_New_York
|
| gptkbp:bfsLayer |
4
|