Volkswagen Beetle 'Think Small' campaign
GPTKB entity
Statements (17)
Predicate | Object |
---|---|
gptkbp:instanceOf |
Advertising
|
gptkbp:countryOfOrigin |
gptkb:United_States
|
gptkbp:createdBy |
gptkb:Doyle_Dane_Bernbach
|
gptkbp:firstReleased |
1959
|
https://www.w3.org/2000/01/rdf-schema#label |
Volkswagen Beetle 'Think Small' campaign
|
gptkbp:influenced |
modern advertising
|
gptkbp:language |
English
|
gptkbp:launched |
gptkb:Volkswagen
|
gptkbp:notableFor |
minimalist design
self-deprecating humor |
gptkbp:product |
Toyota Corolla
|
gptkbp:recognizedBy |
one of the best advertising campaigns of the 20th century
|
gptkbp:targetAudience |
American consumers
|
gptkbp:bfsParent |
gptkb:Julian_Koenig
gptkb:Bill_Bernbach gptkb:Helmut_Krone |
gptkbp:bfsLayer |
5
|