VRM (Vendor Relationship Management)

GPTKB entity

Statements (21)
Predicate Object
gptkbp:instanceOf gptkb:business
gptkbp:abbreviation gptkb:Vendor_Relationship_Management
gptkbp:aimsTo give customers more control over data
gptkbp:appliesTo business-to-business relationships
business-to-consumer relationships
gptkbp:category business management
customer relationship management
gptkbp:coinedBy gptkb:Doc_Searls
gptkbp:contrastsWith gptkb:CRM_(Customer_Relationship_Management)
gptkbp:discusses gptkb:The_Cluetrain_Manifesto
gptkbp:focusesOn empowering customers
gptkbp:goal reduce vendor lock-in
improve customer autonomy
increase market transparency
https://www.w3.org/2000/01/rdf-schema#label VRM (Vendor Relationship Management)
gptkbp:involves customer-driven data sharing
tools for managing vendor relationships
gptkbp:relatedTo customer empowerment
personal data management
gptkbp:bfsParent gptkb:Doc_Searls
gptkbp:bfsLayer 6