Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:CEOAtLaunch |
gptkb:John_Legere
|
| gptkbp:focus |
eliminating customer pain points
|
| https://www.w3.org/2000/01/rdf-schema#label |
Un-carrier initiative
|
| gptkbp:impact |
increased T-Mobile subscriber base
influenced wireless industry practices |
| gptkbp:launchDate |
2013
|
| gptkbp:launched |
gptkb:T-Mobile_US
|
| gptkbp:notableFeature |
gptkb:Jump!_device_upgrade_program
gptkb:Music_Freedom gptkb:Simple_Global_international_coverage gptkb:T-Mobile_ONE_unlimited_plan gptkb:T-Mobile_Tuesdays_rewards data rollover no annual service contracts Binge On video streaming free Netflix subscription international roaming included no overage fees |
| gptkbp:purpose |
differentiate T-Mobile from competitors
|
| gptkbp:targetMarket |
gptkb:United_States
|
| gptkbp:bfsParent |
gptkb:Un-carrier_Amped
|
| gptkbp:bfsLayer |
7
|