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gptkbp:instanceOf
|
Marketing campaign
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|
gptkbp:announced
|
gptkb:John_Legere
|
|
gptkbp:focus
|
Customer rewards
Customer-friendly policies
Device payment plans
Elimination of contracts
Free streaming services
International roaming
No overage fees
Unlimited data plans
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|
https://www.w3.org/2000/01/rdf-schema#label
|
Un-carrier
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gptkbp:impact
|
Increased T-Mobile's subscriber base
Influenced competitors' policies
|
|
gptkbp:launchDate
|
2013
|
|
gptkbp:launched
|
gptkb:T-Mobile_US
|
|
gptkbp:mediaCoverage
|
Widely covered in US tech and business media
|
|
gptkbp:notableEvent
|
gptkb:Un-carrier_1.0:_No_annual_service_contracts
gptkb:Un-carrier_10.0:_Binge_On
gptkb:Un-carrier_11.0:_T-Mobile_Tuesdays
gptkb:Un-carrier_12.0:_T-Mobile_ONE_unlimited_plan
gptkb:Un-carrier_2.0:_JUMP!_device_upgrade_program
gptkb:Un-carrier_3.0:_Simple_Global_international_roaming
gptkb:Un-carrier_4.0:_Contract_freedom
gptkb:Un-carrier_5.0:_Test_Drive
gptkb:Un-carrier_6.0:_Music_Freedom
gptkb:Un-carrier_7.0:_Wi-Fi_Unleashed
gptkb:Un-carrier_8.0:_Data_Stash
gptkb:Un-carrier_9.0:_Un-carrier_for_Business
gptkb:Un-carrier_Amped
gptkb:Un-carrier_Next:_Netflix_On_Us
|
|
gptkbp:purpose
|
Differentiate T-Mobile from other wireless carriers
|
|
gptkbp:relatedTo
|
gptkb:T-Mobile_US
Wireless industry
|
|
gptkbp:slogan
|
gptkb:The_Un-carrier
|
|
gptkbp:bfsParent
|
gptkb:T-Mobile
gptkb:T-Mobile_US
gptkb:T-Mobile_USA
|
|
gptkbp:bfsLayer
|
5
|