|
gptkbp:instance_of
|
gptkb:tourism
|
|
gptkbp:awards
|
Best Tourism Board (2019)
|
|
gptkbp:budget
|
Approximately HK$ 1 billion
|
|
gptkbp:campaigns
|
Hong Kong: Live It, Love It
|
|
gptkbp:ceo
|
Diana Siu
|
|
gptkbp:collaborations
|
gptkb:Cultural_institutions
Local businesses
Event organizers
|
|
gptkbp:established
|
gptkb:1966
|
|
gptkbp:events
|
gptkb:Hong_Kong_Wine_&_Dine_Festival
|
|
gptkbp:focus
|
Attracting international visitors
|
|
gptkbp:headquarters
|
gptkb:Tsim_Sha_Tsui,_Kowloon
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
The Hong Kong Tourism Board
|
|
gptkbp:initiatives
|
Sustainable tourism
Cultural heritage promotion
Visitor experience enhancement
|
|
gptkbp:key_people
|
Dr. YK Pang
|
|
gptkbp:location
|
gptkb:Hong_Kong
|
|
gptkbp:marketing_strategy
|
gptkb:Public_Relations
Social media campaigns
Digital marketing
|
|
gptkbp:number_of_players
|
Visitor arrivals in 2019: 55 million
Visitor arrivals in 2020: 3.5 million
Visitor arrivals in 2021: 0.9 million
Visitor arrivals in 2022: 6.5 million
Visitor arrivals in 2023: 20 million (projected)
|
|
gptkbp:parent_organization
|
gptkb:Government_of_Hong_Kong
|
|
gptkbp:partnerships
|
gptkb:Flight
Hotels
Travel agencies
|
|
gptkbp:publications
|
gptkb:Annual_reports
Travel brochures
Visitor guides
|
|
gptkbp:purpose
|
Promote tourism in Hong Kong
|
|
gptkbp:social_media
|
gptkb:Twitter
gptkb:Instagram
gptkb:You_Tube
gptkb:Facebook
|
|
gptkbp:target_audience
|
Local residents
International tourists
|
|
gptkbp:website
|
www.discoverhongkong.com
|
|
gptkbp:bfsParent
|
gptkb:Swire_Group
|
|
gptkbp:bfsLayer
|
5
|