Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:associatedWith |
Axe (brand)
|
| gptkbp:controversy |
sexual innuendo
|
| https://www.w3.org/2000/01/rdf-schema#label |
The AXE Effect
|
| gptkbp:launchDate |
2003
|
| gptkbp:launched |
gptkb:Unilever
|
| gptkbp:marketedIn |
multiple countries
|
| gptkbp:mediaType |
television commercials
online campaigns print advertisements |
| gptkbp:notableFor |
suggestive advertising
|
| gptkbp:parodyOf |
various media
|
| gptkbp:slogan |
gptkb:The_AXE_Effect
|
| gptkbp:targetAudience |
young men
|
| gptkbp:theme |
attractiveness to women
|
| gptkbp:usedFor |
marketing Axe body spray
|
| gptkbp:bfsParent |
gptkb:AXE
|
| gptkbp:bfsLayer |
8
|