Statements (64)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:adapted_into |
different regions
|
| gptkbp:aims_to |
increase brand loyalty
connect with consumers emotionally |
| gptkbp:created_by |
gptkb:Coca-Cola
|
| gptkbp:emphasizes |
the experience of drinking Coca-Cola
|
| gptkbp:features |
gptkb:music
various artists various cultural events |
| gptkbp:focus |
emotional connection
|
| gptkbp:focuses_on |
Coca-Cola products
|
| gptkbp:has_been |
widely recognized
|
| gptkbp:has_inspired |
other marketing campaigns
|
| gptkbp:has_received |
positive feedback
|
| gptkbp:highlights |
the joy of drinking Coca-Cola
|
| https://www.w3.org/2000/01/rdf-schema#label |
Taste the Feeling campaign
|
| gptkbp:includes |
digital marketing
interactive experiences user-generated content television commercials print advertising |
| gptkbp:is_analyzed_in |
its impact on consumer behavior
marketing studies |
| gptkbp:is_associated_with |
Coca-Cola's brand identity
Coca-Cola's sustainability efforts Coca-Cola's global presence |
| gptkbp:is_characterized_by |
vibrant visuals
catchy jingles |
| gptkbp:is_critiqued_by |
its marketing strategies
|
| gptkbp:is_designed_to |
enhance customer engagement
evoke nostalgia create memorable moments |
| gptkbp:is_featured_in |
various international markets
documentaries about advertising |
| gptkbp:is_known_for |
its diverse representation
its catchy slogan its memorable taglines |
| gptkbp:is_linked_to |
Coca-Cola's community initiatives
Coca-Cola's sponsorships |
| gptkbp:is_often_associated_with |
summer promotions
|
| gptkbp:is_often_discussed_in |
advertising forums
|
| gptkbp:is_often_featured_in |
Coca-Cola's annual reports
|
| gptkbp:is_often_referenced_in |
pop culture
|
| gptkbp:is_often_used_in |
case studies.
|
| gptkbp:is_part_of |
Coca-Cola's advertising history
Coca-Cola's brand evolution Coca-Cola's global marketing strategy Coca-Cola's digital strategy |
| gptkbp:is_recognized_by |
advertising awards
|
| gptkbp:is_recognized_for |
its emotional appeal
|
| gptkbp:is_supported_by |
celebrity endorsements
|
| gptkbp:launched_in |
gptkb:2016
|
| gptkbp:promoted |
influencer marketing
|
| gptkbp:promotes |
sharing moments
|
| gptkbp:replaced_by |
gptkb:Open_Happiness_campaign
|
| gptkbp:slogan |
gptkb:Taste_the_Feeling
|
| gptkbp:success |
increased brand engagement
|
| gptkbp:target_audience |
young adults
|
| gptkbp:targets |
young adults
|
| gptkbp:type |
gptkb:advertising_campaigns
|
| gptkbp:utilizes |
social media platforms
|
| gptkbp:year |
gptkb:2016
|
| gptkbp:bfsParent |
gptkb:Coca-Cola
|
| gptkbp:bfsLayer |
4
|