Statements (57)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:aims_to |
create emotional connections
|
| gptkbp:associated_with |
Coca-Cola brand
|
| gptkbp:emphasizes |
community involvement
|
| gptkbp:encourages |
positive interactions
|
| gptkbp:features |
advertisements
user-generated content |
| gptkbp:goal |
promote happiness
|
| gptkbp:has |
gptkb:various_adaptations
gptkb:motto global reach interactive elements multiple phases celebrity endorsements online presence various merchandise various themes partnerships with influencers a diverse audience a dedicated website various collaborations various promotional events impact on brand perception |
| https://www.w3.org/2000/01/rdf-schema#label |
Open Happiness campaign
|
| gptkbp:includes |
social media engagement
television commercials |
| gptkbp:inspired |
various events
|
| gptkbp:is_analyzed_in |
consumer behavior
|
| gptkbp:is_associated_with |
festivals and celebrations
happiness and joy |
| gptkbp:is_celebrated_in |
gptkb:various_cultures
|
| gptkbp:is_discussed_in |
marketing case studies
|
| gptkbp:is_evaluated_by |
consumer feedback
marketing analysts |
| gptkbp:is_featured_in |
gptkb:documentaries
social media campaigns advertising awards |
| gptkbp:is_known_for |
iconic imagery
its positive messaging |
| gptkbp:is_linked_to |
Coca-Cola's heritage
Coca-Cola's sustainability initiatives Coca-Cola's corporate social responsibility |
| gptkbp:is_part_of |
Coca-Cola's advertising history
Coca-Cola's brand identity Coca-Cola's legacy Coca-Cola's brand strategy Coca-Cola's global marketing efforts |
| gptkbp:is_recognized_for |
its creativity
its emotional appeal |
| gptkbp:launched |
gptkb:Coca-Cola
|
| gptkbp:launched_in |
gptkb:2009
|
| gptkbp:promotes |
sharing moments
|
| gptkbp:target_audience |
general public
|
| gptkbp:uses |
visual storytelling
|
| gptkbp:utilizes |
gptkb:music
|
| gptkbp:bfsParent |
gptkb:Coca-Cola
|
| gptkbp:bfsLayer |
4
|