Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
media metric
|
| gptkbp:abbreviation |
gptkb:TRP
|
| gptkbp:calculationMethod |
percentage of target audience reached multiplied by frequency
|
| https://www.w3.org/2000/01/rdf-schema#label |
Target Rating Point
|
| gptkbp:measures |
percentage
audience reach frequency of exposure |
| gptkbp:purpose |
evaluate effectiveness of advertising campaigns
|
| gptkbp:relatedTo |
gptkb:Gross_Rating_Point
audience measurement television rating point |
| gptkbp:usedBy |
advertisers
broadcasters media planners |
| gptkbp:usedIn |
marketing
television advertising radio advertising |
| gptkbp:bfsParent |
gptkb:Television_Rating_Point
|
| gptkbp:bfsLayer |
7
|