Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing metric
|
| gptkbp:abbreviation |
gptkb:GRP
|
| gptkbp:category |
media measurement
advertising research |
| gptkbp:describes |
total exposure of an advertisement
|
| gptkbp:form |
reach x frequency
|
| gptkbp:hasUnit |
percentage
|
| https://www.w3.org/2000/01/rdf-schema#label |
Gross Rating Point
|
| gptkbp:measures |
advertising impact
|
| gptkbp:relatedTo |
gptkb:Target_Rating_Point
impressions |
| gptkbp:usedBy |
advertisers
media planners media buyers |
| gptkbp:usedIn |
advertising
media planning |
| gptkbp:bfsParent |
gptkb:GRP
|
| gptkbp:bfsLayer |
7
|