|
gptkbp:instanceOf
|
Marketing campaign
|
|
gptkbp:category
|
Telecommunications marketing
|
|
gptkbp:CEOAtLaunch
|
gptkb:John_Legere
|
|
gptkbp:focus
|
Customer-centric initiatives
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
T-Mobile Un-carrier
|
|
gptkbp:impact
|
Increased T-Mobile subscriber base
Influenced industry pricing models
|
|
gptkbp:launchDate
|
March 2013
|
|
gptkbp:launched
|
gptkb:T-Mobile_US
|
|
gptkbp:market
|
gptkb:United_States
|
|
gptkbp:notableFor
|
Eliminating contracts and overage fees
|
|
gptkbp:notableProject
|
gptkb:Carrier_Freedom
gptkb:JUMP!_device_upgrade_program
gptkb:Scam_Shield
gptkb:T-Mobile_ONE_plan
gptkb:Binge_On
gptkb:Data_Stash
gptkb:Netflix_On_Us
gptkb:T-Mobile_Tuesdays
International roaming at no extra cost
No annual service contracts
Simple Choice plans
Team of Experts customer service
|
|
gptkbp:purpose
|
Differentiate T-Mobile from other US wireless carriers
|
|
gptkbp:relatedTo
|
gptkb:T-Mobile_US
|
|
gptkbp:slogan
|
gptkb:The_Un-carrier
|
|
gptkbp:bfsParent
|
gptkb:Un-carrier_6.0:_Music_Freedom
|
|
gptkbp:bfsLayer
|
7
|