Statements (53)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:advertising |
television and online
long-lasting effects measured by social media buzz pushed creative boundaries |
| gptkbp:advertising_creativity |
highly regarded
|
| gptkbp:advertising_duration |
3 hours
|
| gptkbp:advertising_legacy |
influential in advertising history
|
| gptkbp:advertising_metrics |
measured by reach and engagement
|
| gptkbp:audience |
high during the event
|
| gptkbp:average_cost_per_ad |
$5.6 million
|
| gptkbp:brand |
focused on connection and community
strengthened for some brands |
| gptkbp:brand_participation |
over 70 brands
|
| gptkbp:brand_recognition |
enhanced for participating brands
|
| gptkbp:budget |
significant investment
|
| gptkbp:charity |
some ads supported causes
|
| gptkbp:commercial_length |
30 seconds
|
| gptkbp:community_engagement |
high
|
| gptkbp:crossover |
attracted non-football fans
|
| gptkbp:cultural_impact |
gptkb:significant
|
| gptkbp:cultural_references |
included pop culture elements
|
| gptkbp:date |
February 2, 2020
|
| gptkbp:demographics |
diverse age groups
|
| gptkbp:events |
gptkb:Super_Bowl_LIV
heavily promoted prior to event |
| gptkbp:feedback |
mixed reviews for some ads
|
| gptkbp:halftime_show |
Shakira and Jennifer Lopez
|
| gptkbp:has_culture |
recognized as such
|
| gptkbp:historical_event |
part of Super Bowl history
|
| gptkbp:historical_significance |
part of Super Bowl tradition
|
| https://www.w3.org/2000/01/rdf-schema#label |
Super Bowl 2020 Campaign
|
| gptkbp:location |
gptkb:Hard_Rock_Stadium
|
| gptkbp:marketing_strategy |
humor and emotion
|
| gptkbp:media_type |
gptkb:television
|
| gptkbp:notable_appearance |
numerous celebrities
|
| gptkbp:notable_products |
Budweiser's ' Typical American' ad
Google's ' Loretta' ad Jeep's ' Groundhog Day' ad Doritos' ' The Cool Ranch' ad Hyundai's ' Smaht Pahk' ad |
| gptkbp:post_event_analysis |
discussed in media
|
| gptkbp:post_event_sales |
increased for some brands
|
| gptkbp:post_super_bowl_effect |
increased brand awareness
|
| gptkbp:sponsor |
gptkb:Pepsi
|
| gptkbp:sponsorship |
utilized by many brands
|
| gptkbp:target_audience |
gptkb:fans
|
| gptkbp:theme |
celebration of football
|
| gptkbp:trends |
influenced future campaigns
|
| gptkbp:viewership |
approximately 96.4 million viewers
|
| gptkbp:visitors |
shared among friends and family
|
| gptkbp:bfsParent |
gptkb:Coca-Cola
|
| gptkbp:bfsLayer |
4
|