|
gptkbp:instance_of
|
gptkb:advertising_campaigns
|
|
gptkbp:advertising
|
Increased brand awareness
Innovative advertising techniques
Considered a success by advertisers
|
|
gptkbp:advertising_diversity
|
Diverse advertising approaches
|
|
gptkbp:advertising_duration
|
4 hours
|
|
gptkbp:advertising_legacy
|
Influenced future Super Bowl advertising.
|
|
gptkbp:advertising_metrics
|
Measured success through metrics
|
|
gptkbp:audience
|
High audience engagement
|
|
gptkbp:average_cost_per_ad
|
$2 million
|
|
gptkbp:broadcast_network
|
gptkb:CBS
|
|
gptkbp:budget
|
Record high budgets
|
|
gptkbp:commercial_length
|
30 seconds
|
|
gptkbp:community_engagement
|
Promoted community events
|
|
gptkbp:community_impact
|
Precursor to social media engagement
|
|
gptkbp:cultural_impact
|
Influenced future Super Bowl ads
|
|
gptkbp:cultural_references
|
References to American values
|
|
gptkbp:date
|
February 3, 2002
|
|
gptkbp:demographics
|
Diverse age groups
|
|
gptkbp:economic_impact
|
Boosted local economy
|
|
gptkbp:event_duration
|
Approximately 4 hours
|
|
gptkbp:events
|
gptkb:Super_Bowl_XXXVI
|
|
gptkbp:fan_engagement
|
Increased fan engagement
|
|
gptkbp:featured_ad
|
gptkb:Budweiser
gptkb:Coca-Cola
gptkb:Pepsi
|
|
gptkbp:halftime_show
|
gptkb:U2
|
|
gptkbp:has_culture
|
Became a cultural phenomenon
|
|
gptkbp:has_partnerships_with
|
Collaborations between brands
|
|
gptkbp:historical_context
|
Set against post-9/11 backdrop
|
|
gptkbp:historical_significance
|
gptkb:First_Super_Bowl_after_9/11
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Super Bowl 2002 Campaign
|
|
gptkbp:legacy
|
Set standards for future campaigns
|
|
gptkbp:location
|
gptkb:Louisiana_Superdome
|
|
gptkbp:loser
|
gptkb:St._Louis_Rams
|
|
gptkbp:marketing_strategy
|
Emotional storytelling
|
|
gptkbp:media_coverage
|
Extensive media coverage
|
|
gptkbp:mvp
|
gptkb:Tom_Brady
|
|
gptkbp:notable_appearance
|
Various celebrities
|
|
gptkbp:notable_moment
|
Moment of silence for 9/11 victims
National Anthem by Aretha Franklin
|
|
gptkbp:party
|
Common practice
|
|
gptkbp:post_event_analysis
|
Analyzed for effectiveness
Critically acclaimed ads
|
|
gptkbp:post_event_commercials
|
Follow-up ads after the event
|
|
gptkbp:post_super_bowl_effect
|
Increased sales for advertisers
|
|
gptkbp:significance
|
Post-9/11 sentiment
|
|
gptkbp:sponsor
|
gptkb:football
|
|
gptkbp:sponsorship
|
Increased use of celebrities
|
|
gptkbp:sportsmanship
|
Celebrated sportsmanship
|
|
gptkbp:theme
|
Patriotism
|
|
gptkbp:trends
|
Shift towards emotional ads
|
|
gptkbp:viewership
|
approximately 89 million
Consistent high viewership
|
|
gptkbp:winner
|
gptkb:New_England_Patriots
|
|
gptkbp:bfsParent
|
gptkb:Coca-Cola
|
|
gptkbp:bfsLayer
|
4
|