|
gptkbp:instanceOf
|
gptkb:public_holiday
gptkb:shopping_mall
|
|
gptkbp:alsoKnownAs
|
gptkb:Double_11
gptkb:Guanggun_Jie
|
|
gptkbp:annualSalesVolume
|
over $100 billion (2020)
|
|
gptkbp:color
|
black
red
white
|
|
gptkbp:contrastsWith
|
gptkb:Black_Friday
gptkb:Cyber_Monday
|
|
gptkbp:countryOfOrigin
|
gptkb:China
|
|
gptkbp:culturalSignificance
|
celebration of singlehood
increased focus on consumerism
|
|
gptkbp:dateObserved
|
November 11
|
|
gptkbp:firstObserved
|
1993
|
|
gptkbp:growthForm
|
fastest-growing shopping holiday
|
|
gptkbp:hashtag
|
#Double11
#SinglesDay
|
|
gptkbp:hasShoppingCentre
|
gptkb:Suning.com
gptkb:Alibaba
gptkb:JD.com
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Singles' Day (holiday)
|
|
gptkbp:largestMarket
|
gptkb:China
|
|
gptkbp:majorActivity
|
online shopping
sales promotions
|
|
gptkbp:mediaCoverage
|
global
|
|
gptkbp:notableEvent
|
flash sales
celebrity endorsements
24-hour online sales
live-stream shopping
|
|
gptkbp:observedBy
|
gptkb:China
gptkb:Southeast_Asia
other countries
|
|
gptkbp:origin
|
Started as a student celebration for singles
|
|
gptkbp:originatedIn
|
gptkb:Nanjing_University
|
|
gptkbp:popularizedBy
|
gptkb:Alibaba_Group
|
|
gptkbp:promotion
|
e-commerce platforms
|
|
gptkbp:recordSalesAmount
|
$74.1 billion (Alibaba, 2020)
|
|
gptkbp:recordSalesYear
|
2020
|
|
gptkbp:relatedTo
|
gptkb:Black_Friday
gptkb:Valentine's_Day
gptkb:Cyber_Monday
|
|
gptkbp:significance
|
Celebration of single people
|
|
gptkbp:symbol
|
11/11
|
|
gptkbp:theme
|
shopping
self-love
singleness
|
|
gptkbp:bfsParent
|
gptkb:Double_11_(Singles'_Day)_shopping_festival
|
|
gptkbp:bfsLayer
|
7
|