Statements (46)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:festival
|
| gptkbp:alsoKnownAs |
gptkb:Singles'_Day
|
| gptkbp:associatedWith |
mobile payments
celebrity endorsements entertainment shows digital marketing campaigns massive logistics operations |
| gptkbp:date |
November 11
|
| gptkbp:duration |
24 hours
pre-sales and post-sales events |
| gptkbp:features |
flash sales
live streaming events discounts massive online sales |
| gptkbp:firstHeld |
2009
|
| gptkbp:hashtag |
#Double11
#SinglesDay |
| https://www.w3.org/2000/01/rdf-schema#label |
Double 11
|
| gptkbp:impact |
boosts e-commerce sales
drives technological innovation in retail influences global retail trends |
| gptkbp:location |
gptkb:China
gptkb:Southeast_Asia other parts of Asia |
| gptkbp:mediaCoverage |
extensive in China and globally
|
| gptkbp:originatedIn |
gptkb:China
|
| gptkbp:participatingPlatforms |
gptkb:JD.com
gptkb:Lazada gptkb:Pinduoduo gptkb:Tmall gptkb:Shopee other e-commerce platforms |
| gptkbp:promotion |
gptkb:Alibaba_Group
|
| gptkbp:recordSales |
over $100 billion in 2021
|
| gptkbp:relatedTo |
gptkb:Black_Friday
gptkb:Cyber_Monday e-commerce consumerism shopping festivals |
| gptkbp:significance |
largest online shopping day in the world
|
| gptkbp:symbolizes |
celebration of singlehood
shopping extravaganza |
| gptkbp:targetAudience |
online shoppers
consumers in Asia |
| gptkbp:bfsParent |
gptkb:Singles'_Day
|
| gptkbp:bfsLayer |
6
|