|
gptkbp:instance_of
|
gptkb:Company
|
|
gptkbp:acquisition
|
gptkb:Simmons_Bedding_Company
|
|
gptkbp:advertising
|
Serta Sleep Experts
|
|
gptkbp:awards
|
gptkb:Consumer_Reports_Best_Buy
gptkb:seals
|
|
gptkbp:brand
|
gptkb:i_Comfort
gptkb:Perfect_Sleeper
gptkb:Serta
Serta Sleep To Go
|
|
gptkbp:community_involvement
|
Local sponsorships
Charity partnerships
|
|
gptkbp:customer_base
|
Residential customers
Commercial customers
|
|
gptkbp:customer_support
|
Warranty programs
Sleep trials
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|
gptkbp:distribution
|
Retail stores
Online sales
|
|
gptkbp:employees
|
Over 1,000
|
|
gptkbp:financial_performance
|
Private company
|
|
gptkbp:founded
|
1931
|
|
gptkbp:founder
|
E. D. Serta
|
|
gptkbp:global_presence
|
International markets
|
|
gptkbp:headquarters
|
gptkb:Hoffman_Estates,_Illinois
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|
https://www.w3.org/2000/01/rdf-schema#label
|
Serta International
|
|
gptkbp:industry
|
Mattress manufacturing
|
|
gptkbp:innovation
|
Memory foam technology
Adjustable bases
Gel-infused foam
|
|
gptkbp:leadership
|
gptkb:CEO
gptkb:Board_of_Directors
|
|
gptkbp:market
|
gptkb:North_America
|
|
gptkbp:marketing_strategy
|
Digital marketing
Influencer partnerships
|
|
gptkbp:operates_in
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gptkb:United_States
|
|
gptkbp:parent_company
|
Serta Simmons Bedding, LLC
|
|
gptkbp:partnership
|
Various retailers
|
|
gptkbp:product_line
|
Pet beds
Luxury mattresses
Budget mattresses
Kids mattresses
Specialty mattresses
|
|
gptkbp:products
|
Mattresses
|
|
gptkbp:research_and_development
|
Product testing
Sleep research
|
|
gptkbp:subsidiary
|
Serta Simmons Bedding, LLC
|
|
gptkbp:supply_chain
|
Distribution centers
Manufacturing facilities
Logistics partners
Retail partners
Material suppliers
|
|
gptkbp:sustainability_initiatives
|
Eco-friendly materials
|
|
gptkbp:trademark
|
gptkb:Serta_Sheep
|
|
gptkbp:website
|
www.serta.com
|
|
gptkbp:bfsParent
|
gptkb:Serta_Simmons_Bedding
|
|
gptkbp:bfsLayer
|
7
|