Statements (14)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Advertising_Technique
|
| gptkbp:associatedWith |
Charity Campaigns
Public Service Announcements |
| gptkbp:example |
Encouraging donations instead of personal spending
Promoting eco-friendly choices over convenience |
| gptkbp:purpose |
Encourage consumers to forego personal pleasure
Promote altruistic behavior |
| gptkbp:target |
Social Responsibility
Consumer Guilt |
| gptkbp:usedIn |
gptkb:Advertising
Marketing |
| gptkbp:bfsParent |
gptkb:Salvation_Army
|
| gptkbp:bfsLayer |
6
|
| https://www.w3.org/2000/01/rdf-schema#label |
Self-Denial Appeal
|