Segmentation, Targeting, and Positioning
GPTKB entity
Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing strategy framework
|
| gptkbp:abbreviation |
STP
|
| gptkbp:appliesTo |
marketers
business strategists |
| gptkbp:component |
Segmentation
Targeting Positioning |
| gptkbp:describedBy |
marketing textbooks
|
| gptkbp:focusesOn |
customer needs
market differentiation |
| https://www.w3.org/2000/01/rdf-schema#label |
Segmentation, Targeting, and Positioning
|
| gptkbp:originatedIn |
1960s
|
| gptkbp:purpose |
differentiate products
identify and reach target customers |
| gptkbp:relatedTo |
market segmentation
brand positioning target market |
| gptkbp:step |
Segmentation
Targeting Positioning |
| gptkbp:usedIn |
marketing
|
| gptkbp:bfsParent |
gptkb:OpenStax_Principles_of_Marketing
|
| gptkbp:bfsLayer |
7
|