OpenStax Principles of Marketing
GPTKB entity
Statements (28)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:text
|
| gptkbp:availableOn |
https://openstax.org/details/books/principles-marketing
|
| gptkbp:chapter |
gptkb:digital_marketing
gptkb:Segmentation,_Targeting,_and_Positioning Market Research Consumer Behavior Strategic Planning Distribution Channels Ethics and Social Responsibility Global Marketing Marketing and Value Pricing Strategies Product and Service Decisions Promotion and Communication |
| gptkbp:editor |
gptkb:OpenStax_Editorial_Team
|
| gptkbp:firstPublished |
2022
|
| gptkbp:format |
gptkb:print
digital |
| https://www.w3.org/2000/01/rdf-schema#label |
OpenStax Principles of Marketing
|
| gptkbp:language |
English
|
| gptkbp:license |
gptkb:Creative_Commons_Attribution_License
|
| gptkbp:openAccess |
true
|
| gptkbp:peerReviewed |
true
|
| gptkbp:publisher |
gptkb:OpenStax
|
| gptkbp:subject |
marketing
|
| gptkbp:targetAudience |
college students
|
| gptkbp:bfsParent |
gptkb:OpenStax
|
| gptkbp:bfsLayer |
6
|