Salesforce Journey Builder

GPTKB entity

Statements (30)
Predicate Object
gptkbp:instanceOf marketing automation tool
gptkbp:availableOn gptkb:cloud_service
gptkbp:developedBy gptkb:Salesforce
gptkbp:feature gptkb:REST_API
drag-and-drop interface
A/B testing
real-time analytics
goal tracking
audience segmentation
event-driven automation
contact data management
gptkbp:hasChannel advertising
email
SMS
push notifications
in-app messaging
https://www.w3.org/2000/01/rdf-schema#label Salesforce Journey Builder
gptkbp:integratesWith gptkb:Salesforce_CRM
third-party data sources
Salesforce Data Cloud
gptkbp:partOf gptkb:Salesforce_Marketing_Cloud
gptkbp:releaseYear 2014
gptkbp:targetUser marketers
customer experience managers
gptkbp:usedFor customer journey management
multi-channel marketing automation
personalized customer engagement
gptkbp:website https://www.salesforce.com/products/marketing-cloud/journey-builder/
gptkbp:bfsParent gptkb:Salesforce_Marketing_Cloud_Consultant
gptkbp:bfsLayer 8