Statements (206)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:brand
|
| gptkbp:bfsLayer |
3
|
| gptkbp:bfsParent |
gptkb:Unilever
gptkb:Lionel_Messi gptkb:Novak_Djokovic |
| gptkbp:advertising |
billboards
print ads television commercials online ads various global campaigns # Rexona Movement |
| gptkbp:aroma |
various fragrances
|
| gptkbp:awards |
various industry awards
recognized for innovation recognized for marketing excellence |
| gptkbp:category |
gptkb:fragrance
personal care |
| gptkbp:community_engagement |
health and wellness programs
support for local initiatives sponsorship of events |
| gptkbp:competes_with |
gptkb:award
gptkb:Degree gptkb:Old_Spice gptkb:Secret |
| gptkbp:competitors |
gptkb:award
gptkb:Degree gptkb:Old_Spice gptkb:Secret |
| gptkbp:distribution_channels |
gptkb:online_retailers
convenience stores supermarkets pharmacies |
| gptkbp:events |
collaborations with influencers
sponsorships in sports |
| gptkbp:features |
alcohol-free options
long-lasting protection non-irritating formula sensitive skin formula fragrance options 48-hour protection |
| gptkbp:feedback |
positive reviews
generally positive reviews high satisfaction ratings variety of scents appreciated effective in odor control some complaints about skin irritation |
| gptkbp:formulation |
gptkb:tablet
spray natural ingredients stick antibacterial agents fragrance oils roll-on aluminum-based compounds |
| gptkbp:global_presence |
over 100 countries
|
| gptkbp:has |
eco-friendly packaging
moisturizing ingredients travel size options fragrance-free options sensitive skin options limited edition scents spray format recyclable packaging options clinical protection line fresh scent line gel format invisible dry line men's sport line roll-on format shower fresh line stick format women's sport line |
| gptkbp:has_variants |
gptkb:Rexona_Cotton_Fresh
gptkb:Rexona_Men_Cotton_Fresh gptkb:Rexona_Men_Maximum_Protection gptkb:Rexona_Men_Natural gptkb:Rexona_Natural gptkb:Rexona_Ocean_Fresh gptkb:Rexona_Sensitive_Skin gptkb:Rexona_Women_Cotton_Fresh gptkb:Rexona_Women_Maximum_Protection gptkb:Rexona_Women_Natural gptkb:Rexona_Active_Shield gptkb:Rexona_Aloe_Vera gptkb:Rexona_Charcoal gptkb:Rexona_Citrus gptkb:Rexona_Clinical gptkb:Rexona_Cotton gptkb:Rexona_Fresh gptkb:Rexona_Invisible gptkb:Rexona_Lavender gptkb:Rexona_Maximum_Protection gptkb:Rexona_Men gptkb:Rexona_Men_Active_Shield gptkb:Rexona_Men_Clinical gptkb:Rexona_Men_Fresh gptkb:Rexona_Men_Invisible gptkb:Rexona_Men_Pure gptkb:Rexona_Men_Sensitive gptkb:Rexona_Men_Sport gptkb:Rexona_Men_Sport_Defense gptkb:Rexona_Naturals gptkb:Rexona_Ocean gptkb:Rexona_Pure gptkb:Rexona_Sensitive gptkb:Rexona_Sport gptkb:Rexona_Sport_Defense gptkb:Rexona_Tropical gptkb:Rexona_Women gptkb:Rexona_Women_Active_Shield gptkb:Rexona_Women_Clinical gptkb:Rexona_Women_Fresh gptkb:Rexona_Women_Invisible gptkb:Rexona_Women_Pure gptkb:Rexona_Women_Sensitive gptkb:Rexona_Women_Sport gptkb:Rexona_Women_Sport_Defense |
| https://www.w3.org/2000/01/rdf-schema#label |
Rexona
|
| gptkbp:innovation |
eco-friendly formulations
new scent releases advanced sweat control technology |
| gptkbp:introduced |
1908
|
| gptkbp:is_aimed_at |
sports enthusiasts
active individuals |
| gptkbp:is_available_in |
multiple countries
various sizes drugstores online stores supermarkets various scents bulk packaging spray form stick form roll-on form |
| gptkbp:is_known_for |
skin-friendly ingredients
long-lasting protection innovative formulas quick-drying formulas sweat control effective odor control |
| gptkbp:is_part_of |
Unilever's personal care portfolio
Unilever's sustainability initiatives |
| gptkbp:is_promoted_by |
gptkb:celebrities
various athletes |
| gptkbp:is_tested_for |
gptkb:Basketball_Player
sensitive skin active lifestyles |
| gptkbp:known_for |
long-lasting protection
|
| gptkbp:launched |
1908
|
| gptkbp:market |
leading brand in deodorants
leading brand in many countries |
| gptkbp:marketed_as |
both men and women
long-lasting protection 24-hour protection motion-sense technology |
| gptkbp:marketing_strategy |
celebrity endorsements
influencer marketing television commercials digital campaigns |
| gptkbp:motto |
It won't let you down.
It won't let you down |
| gptkbp:offers |
seasonal sales
various scents discounts bundled products gel deodorants men's products roll-on deodorants spray deodorants stick deodorants women's products |
| gptkbp:origin |
gptkb:Australia
|
| gptkbp:owner |
gptkb:Unilever
|
| gptkbp:packaging |
various sizes
stick aerosol spray roll-on |
| gptkbp:parent_company |
gptkb:Unilever
|
| gptkbp:part_of |
gptkb:skincare_product
|
| gptkbp:partnership |
gptkb:Basketball_Player
gptkb:sports_event |
| gptkbp:partnerships |
partnerships with fitness brands
collaborations with dermatologists sponsorship of athletic events |
| gptkbp:produced_by |
gptkb:Unilever
|
| gptkbp:product_line |
deodorants
antiperspirants men's deodorants sensitive skin deodorants sport deodorants women's deodorants |
| gptkbp:products |
gptkb:fragrance
|
| gptkbp:research_and_development |
focus on sustainability
focus on effectiveness invests in new formulations |
| gptkbp:social_media_presence |
active on Facebook
active on Instagram active on Twitter |
| gptkbp:sustainability_initiatives |
recyclable packaging
cruelty-free testing carbon neutral production carbon-neutral products |
| gptkbp:target_audience |
both men and women
|
| gptkbp:target_market |
both men and women
|
| gptkbp:type |
gptkb:fragrance
|
| gptkbp:website |
rexona.com
|