Reverse Innovation

GPTKB entity

Statements (17)
Predicate Object
gptkbp:instanceOf gptkb:business
gptkbp:appliesTo multinational corporations
gptkbp:coinedBy 2009
gptkbp:contrastsWith traditional innovation flow
gptkbp:defines Innovation adopted first in developing countries and later in developed countries
gptkbp:describedBy gptkb:Vijay_Govindarajan
gptkb:Chris_Trimble
gptkbp:example gptkb:Tata_Nano
gptkb:GE_Healthcare_portable_ultrasound
gptkbp:focusesOn innovation in emerging markets
https://www.w3.org/2000/01/rdf-schema#label Reverse Innovation
gptkbp:publishedIn gptkb:Harvard_Business_Review
book: Reverse Innovation
gptkbp:relatedTo disruptive innovation
frugal innovation
gptkbp:bfsParent gptkb:Vijay_Govindarajan
gptkbp:bfsLayer 6