Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising technique
|
| gptkbp:associatedWith |
gptkb:Claude_Hopkins
|
| gptkbp:contrastsWith |
Emotional advertising
|
| gptkbp:emphasizes |
Product benefits
Product features |
| gptkbp:example |
Print ads with detailed explanations
|
| gptkbp:focusesOn |
Providing reasons to buy
|
| gptkbp:goal |
Persuade consumers logically
|
| https://www.w3.org/2000/01/rdf-schema#label |
Reason-why advertising
|
| gptkbp:influencedBy |
Scientific advertising
|
| gptkbp:originatedIn |
Early 20th century
|
| gptkbp:relatedTo |
Rational appeal
USP (Unique Selling Proposition) |
| gptkbp:usedBy |
Direct response advertisers
|
| gptkbp:usedIn |
Marketing
|
| gptkbp:bfsParent |
gptkb:John_E._Kennedy
|
| gptkbp:bfsLayer |
6
|