Statements (58)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Person
|
| gptkbp:bfsLayer |
6
|
| gptkbp:bfsParent |
gptkb:Sonderbund_Exhibition_1985
|
| gptkbp:active_years |
1980-present
|
| gptkbp:affiliation |
gptkb:Vienna_University_of_Economics_and_Business
|
| gptkbp:author |
Research papers
Books on marketing |
| gptkbp:awards |
Marketing awards
|
| gptkbp:collaborated_with |
Global brands
Various marketing professionals |
| gptkbp:contribution |
Development of marketing theories
|
| gptkbp:editor |
Marketing journals
|
| gptkbp:field |
gptkb:film_production_company
|
| gptkbp:has_impact_on |
Marketing education
|
| gptkbp:has_influence_on |
Marketing practices
|
| gptkbp:has_website |
Personal website
|
| https://www.w3.org/2000/01/rdf-schema#label |
Rainer F. Schlegelmilch
|
| gptkbp:influenced_by |
gptkb:Philip_Kotler
|
| gptkbp:is_active_in |
Academic research
|
| gptkbp:is_associated_with |
Marketing institutions
|
| gptkbp:is_friend_of |
Marketing associations
|
| gptkbp:is_influential_in |
Marketing research
|
| gptkbp:is_involved_in |
Marketing conferences
|
| gptkbp:is_known_for |
Innovative marketing strategies
|
| gptkbp:is_recognized_by |
Marketing community
|
| gptkbp:is_respected_by |
Marketing field
|
| gptkbp:is_reviewed_by |
Academic journals
|
| gptkbp:known_for |
Research in marketing and advertising
|
| gptkbp:language |
gptkb:Native_American_tribe
English |
| gptkbp:members |
Marketing associations
|
| gptkbp:mentor |
Students in marketing
Marketing startups |
| gptkbp:nationality |
gptkb:Native_American_tribe
|
| gptkbp:notable_clients |
Marketing firms
|
| gptkbp:notable_performers |
International conferences
|
| gptkbp:offers_courses_in |
Marketing seminars
|
| gptkbp:offers_degree |
Ph D in Marketing
|
| gptkbp:participates_in |
Peer reviews
|
| gptkbp:performed_by |
Market research studies
|
| gptkbp:profession |
Marketing expert
|
| gptkbp:published_by |
gptkb:battle
Academic journals Consumer Behavior Marketing Research Branding in the Digital Age Marketing literature Global Marketing Management |
| gptkbp:publishes |
Numerous articles
|
| gptkbp:research |
Qualitative research
Quantitative research |
| gptkbp:research_interest |
Consumer behavior
Brand management International marketing |
| gptkbp:supports |
Companies in marketing strategy
|
| gptkbp:training |
Undergraduate students
Graduate students Marketing courses |