Statements (295)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:soft_drink
|
| gptkbp:advertising |
gptkb:Leo_Burnett
gptkb:BBDO gptkb:radio_station gptkb:DDB_Worldwide gptkb:television gptkb:Mc_Cann_Erickson sponsorships billboards magazines print ads television commercials radio ads internet ads to reach younger audiences RC Cola's 1970s campaign RC Cola's 1980s campaign RC Cola's 1990s campaign RC Cola's 2000s campaign RC Cola's social media campaign 1970s campaign Me Too! campaign RC Cola Challenge RC Cola vs. Coke campaign RC Cola vs. Pepsi campaign Taste Test campaign RC Cola's ' RC is the Real Thing' |
| gptkbp:associated_with |
nostalgia
regional pride classic American brands |
| gptkbp:availability |
gptkb:vending_machines
restaurants convenience stores grocery stores |
| gptkbp:available_in |
bottles
cans |
| gptkbp:brand |
moderate
strong fun underdog classic |
| gptkbp:brand_recognition |
moderate
|
| gptkbp:caffeine_content |
high
moderate contains caffeine |
| gptkbp:calories |
high
|
| gptkbp:campaigns |
2000s campaign
RC Cola Challenge RC Cola Summer RC Cola Taste Test |
| gptkbp:carbonation |
gptkb:Pepsi
|
| gptkbp:collaborated_with |
local businesses
|
| gptkbp:competed_in |
gptkb:Coca-Cola
gptkb:Pepsi |
| gptkbp:competes_with |
gptkb:Coca-Cola
gptkb:Pepsi |
| gptkbp:competitors |
gptkb:Coca-Cola
gptkb:Pepsi |
| gptkbp:country_of_origin |
gptkb:United_States
|
| gptkbp:created_contests |
for consumers
|
| gptkbp:created_jingle |
RC Cola jingle
|
| gptkbp:created_limited_edition_flavors |
for special occasions
|
| gptkbp:created_promotional_merchandise |
gptkb:hats
gptkb:stickers t-shirts |
| gptkbp:cultural_impact |
nostalgia
regional popularity featured in movies featured in TV shows associated with nostalgia mentioned in songs |
| gptkbp:customer_feedback |
positive
loyal customers enthusiastic |
| gptkbp:developed_by |
loyal customer base
|
| gptkbp:discontinued |
gptkb:RC_Cola_Grape
gptkb:RC_Cola_Lemonade gptkb:RC_Cola_Orange gptkb:RC_Cola_Strawberry gptkb:RC_Cola_Diet |
| gptkbp:distribution |
gptkb:United_States
international markets restaurants convenience stores grocery stores |
| gptkbp:distribution_channels |
gptkb:vending_machines
restaurants convenience stores supermarkets gas stations |
| gptkbp:emphasizes |
local culture
sustainability efforts refreshment unique taste family-friendly image taste over brand name |
| gptkbp:engaged_in |
charity events
community events community outreach sponsorship deals cross-promotions |
| gptkbp:events |
gptkb:hats
gptkb:stickers tasting events T-shirts |
| gptkbp:expanded_distribution |
restaurants
convenience stores grocery stores |
| gptkbp:expanded_market_presence |
in international markets
|
| gptkbp:featured_in |
gptkb:comics
movies music videos print ads television commercials print advertisements radio spots animated mascots documentaries about soft drinks |
| gptkbp:flavor |
gptkb:fruit
gptkb:cola gptkb:Coca-Cola gptkb:orange gptkb:original vanilla cherry RC Cherry Cherry RC Diet RC RC Vanilla diet RC |
| gptkbp:flavor_profile |
gptkb:sweet
refreshing carbonated bold classic cola taste |
| gptkbp:founded |
1905
|
| gptkbp:founder |
Claude A. Hatcher
|
| gptkbp:has_distribution |
gptkb:Canada
gptkb:Mexico gptkb:United_States international various countries in Europe various countries in Asia various countries in South America |
| gptkbp:has_variants |
gptkb:RC_Cream_Soda
gptkb:Diet_RC_Cola gptkb:RC_Cola_Cherry gptkb:RC_Cola_Vanilla gptkb:RC_Cola_Zero_Sugar RC Cherry RC Cola Zero RC Vanilla RC Grape RC Orange |
| gptkbp:headquarters |
gptkb:Atlanta,_Georgia
|
| gptkbp:highlights |
community involvement
nostalgia affordability local flavors regional flavors unique packaging |
| gptkbp:historical_significance |
regional favorite
first cola to be sold in a can popular in the southern United States alternative to major brands |
| https://www.w3.org/2000/01/rdf-schema#label |
RC Cola
|
| gptkbp:influenced |
pop culture
|
| gptkbp:introduced |
vanilla flavor
diet version cherry flavor |
| gptkbp:introduced_flavor_variants |
diet version
cherry flavor |
| gptkbp:introduced_in |
1905
|
| gptkbp:is_focused_on |
brand loyalty
customer feedback youth culture |
| gptkbp:is_promoted_through |
radio ads
|
| gptkbp:launched_new_products |
in the 1990s
|
| gptkbp:loyalty_program |
for repeat customers
RC Cola rewards |
| gptkbp:market |
gptkb:United_States
|
| gptkbp:market_share |
small
|
| gptkbp:marketed_as |
gptkb:Royal_Crown_Cola
gptkb:1980s 1990s various celebrities value brand a value brand alternative to mainstream brands |
| gptkbp:marketing_strategy |
gptkb:humor
competitive pricing celebrity endorsements promotional events television commercials limited-time offers grassroots marketing nostalgic themes print advertisements |
| gptkbp:merchandise |
gptkb:merchandise
|
| gptkbp:nutritional_value |
calories
carbohydrates contains caffeine sugar content caffeine content total carbohydrates total sugars protein content calories per serving sodium content contains phosphoric acid contains sodium benzoate contains caramel color |
| gptkbp:originated_in |
Cola, Georgia
|
| gptkbp:packaging |
red and white
bottles cans glass bottle aluminum can plastic bottle |
| gptkbp:parent_company |
gptkb:Dr_Pepper_Snapple_Group
gptkb:Keurig_Dr_Pepper |
| gptkbp:partnership |
local businesses
charity organizations |
| gptkbp:partnerships |
community events
local businesses event sponsorships with restaurants with influencers |
| gptkbp:position |
alternative to major brands
|
| gptkbp:produced_by |
gptkb:Dr_Pepper_Snapple_Group
|
| gptkbp:product_line |
new flavors
|
| gptkbp:promoted |
value pricing
family-friendly image |
| gptkbp:promoted_healthier_options |
Diet RC
|
| gptkbp:promotions |
gptkb:award
gptkb:advertising_campaigns social media campaigns contests discounts during summer months celebrity endorsements giveaways coupons partnerships with retailers buy one get one free community sponsorships in-store displays promotional giveaways limited edition flavors partnerships with charities seasonal packaging partnerships with restaurants partnerships with sports teams merchandising efforts online contests collaborations with events partnerships with festivals |
| gptkbp:public_perception |
value for money
alternative to major brands |
| gptkbp:slogan |
gptkb:The_One_and_Only_RC_Cola
The Original Cola Me Too! RC is the one RC is the one. The Cola that Refreshes. The Original Royal Crown Cola The Real Cola |
| gptkbp:social_media |
for promotions
to engage consumers |
| gptkbp:social_media_presence |
active
|
| gptkbp:sponsorship |
gptkb:sports_team
gptkb:sports_events community events local events music festivals NASCAR races to increase visibility |
| gptkbp:sugar_content |
high
|
| gptkbp:target_audience |
young adults
|
| gptkbp:target_market |
young consumers
|
| gptkbp:taste |
unique flavor
|
| gptkbp:used_celebrity_endorsement |
various celebrities
|
| gptkbp:used_celebrity_endorsements |
various celebrities
|
| gptkbp:utilized_advertising_medium |
billboards
|
| gptkbp:utilized_billboards |
for advertising
|
| gptkbp:utilized_celebrity |
in commercials
|
| gptkbp:utilized_direct_mail |
for marketing
|
| gptkbp:utilized_humor |
in advertisements
|
| gptkbp:utilized_influencers |
for marketing
|
| gptkbp:utilized_marketing_tactics |
sampling campaigns
|
| gptkbp:utilized_promotional_videos |
for brand awareness
|
| gptkbp:utilized_sampling_events |
to attract customers
|
| gptkbp:utilized_street_teams |
for promotions
|
| gptkbp:bfsParent |
gptkb:Coca-Cola
|
| gptkbp:bfsLayer |
4
|