Statements (31)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Technique
|
| gptkbp:alsoKnownAs |
Embedded Marketing
|
| gptkbp:controversy |
Blurring Editorial and Advertising Content
Targeting Children |
| gptkbp:criticizedFor |
Commercialization of Art
Lack of Disclosure |
| gptkbp:effect |
Generates Revenue for Media Producers
Influences Consumer Behavior |
| https://www.w3.org/2000/01/rdf-schema#label |
Product Placement
|
| gptkbp:method |
Usage Placement
Verbal Placement Visual Placement |
| gptkbp:notableExample |
gptkb:Aston_Martin_in_James_Bond_Films
gptkb:Reese's_Pieces_in_E.T._the_Extra-Terrestrial Apple Products in Modern TV Shows Coca-Cola in E.T. the Extra-Terrestrial |
| gptkbp:originatedIn |
Early 20th Century
|
| gptkbp:purpose |
Increase Brand Awareness
Promote Products |
| gptkbp:regulates |
gptkb:Federal_Trade_Commission_(FTC)_in_the_United_States
Ofcom in the United Kingdom |
| gptkbp:relatedTo |
Advertising
Sponsorship Branded Content Native Advertising |
| gptkbp:usedIn |
gptkb:film
gptkb:Television Video Games Music Videos |
| gptkbp:bfsParent |
gptkb:Cut_Chemist
|
| gptkbp:bfsLayer |
6
|