Principles of Marketing by Philip Kotler
GPTKB entity
Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Philip_Kotler
gptkb:Gary_Armstrong |
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:edition |
17th edition
|
| gptkbp:firstPublished |
1980
|
| gptkbp:format |
gptkb:print
digital |
| https://www.w3.org/2000/01/rdf-schema#label |
Principles of Marketing by Philip Kotler
|
| gptkbp:ISBN |
9780134492513
|
| gptkbp:language |
English
|
| gptkbp:notableFor |
widely used marketing textbook
|
| gptkbp:publisher |
gptkb:Pearson
|
| gptkbp:subject |
Marketing
|
| gptkbp:usedIn |
business schools
|
| gptkbp:bfsParent |
gptkb:Dryden_Press
|
| gptkbp:bfsLayer |
7
|