Portable People Meter

GPTKB entity

Statements (61)
Predicate Object
gptkbp:instance_of gptkb:hospital
gptkbp:bfsLayer 6
gptkbp:bfsParent gptkb:Arbitron
gptkbp:can_provide content analysis
gptkbp:collection listening habits
gptkbp:deployment urban areas
gptkbp:developed_by gptkb:Nielsen
gptkbp:enhances advertising effectiveness
listener experience
gptkbp:functionality understand audience preferences
https://www.w3.org/2000/01/rdf-schema#label Portable People Meter
gptkbp:introduced gptkb:2005
gptkbp:is_a_solution_for audience measurement challenges
gptkbp:is_a_tool_for gptkb:physicist
strategic planning
media planning
media evaluation
gptkbp:is_analyzed_in listener demographics
content effectiveness
program popularity
gptkbp:is_compared_to traditional surveys
gptkbp:is_designed_for consumer use
gptkbp:is_designed_to user-friendly
track listening behavior
gptkbp:is_equipped_with memory storage
gptkbp:is_involved_in listener retention studies
gptkbp:is_known_for its portability
gptkbp:is_often_compared_to diary methods
gptkbp:is_often_used_in focus groups
television ratings
other measurement tools
gptkbp:is_part_of gptkb:Nielsen_Audio
data-driven decision making
audience analytics
Nielsen's audience measurement system
Nielsen's data collection methods
Nielsen's technology suite
gptkbp:is_subject_to data privacy regulations
gptkbp:is_supported_by advertising research.
gptkbp:is_used_by advertisers
gptkbp:is_used_for measuring radio audience
analyze demographic data
gptkbp:is_used_in gptkb:film_production_company
gptkbp:is_utilized_in broadcasting industry
media companies
gptkbp:key Nielsen's ratings system
gptkbp:measures exposure to audio content
gptkbp:operated_by gptkb:theorem
gptkbp:products gptkb:Nielsen_Holdings
gptkbp:provides real-time audience measurement
gptkbp:provides_information_on audience engagement
content creation strategies
gptkbp:requires participant consent
gptkbp:technique audience segmentation
gptkbp:technology tracks audio exposure
gptkbp:track multiple audio sources
gptkbp:type_of portable device
gptkbp:uses audio recognition technology
gptkbp:was_a_factor_in advertising strategy
gptkbp:weight gptkb:theorem
gptkbp:worn_by participants