Statements (53)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Strategy
|
| gptkbp:aimsTo |
Increase Customer Engagement
Improve Customer Experience Boost Sales |
| gptkbp:alsoKnownAs |
One-to-One Marketing
|
| gptkbp:appliesTo |
Advertising
Social Media Email Marketing Product Recommendations Website Content |
| gptkbp:canBe |
Cookies
Automated Dynamic Demographic Data Location Data Browsing Behavior Purchase History Social Media Activity Triggered by Events |
| gptkbp:canRaise |
Privacy Concerns
|
| gptkbp:challenge |
Scalability Issues
Integration Complexity Data Quality Issues |
| gptkbp:dependsOn |
Segmentation
Predictive Analytics CRM Systems Behavioral Targeting |
| gptkbp:focusesOn |
Individual Customer Preferences
|
| https://www.w3.org/2000/01/rdf-schema#label |
Personalized Marketing
|
| gptkbp:improves |
Return on Investment
Customer Satisfaction Customer Loyalty Conversion Rates |
| gptkbp:reduces |
Customer Churn
|
| gptkbp:regulates |
gptkb:CCPA
gptkb:GDPR |
| gptkbp:requires |
Customer Consent
|
| gptkbp:usedBy |
gptkb:Travel_Industry
Telecommunications Financial Services Retailers Automotive Industry Healthcare Providers E-commerce Companies Media Companies Hospitality Industry |
| gptkbp:uses |
gptkb:Machine_Learning
gptkb:artificial_intelligence Data Analytics Customer Data |
| gptkbp:bfsParent |
gptkb:Neural_Network
gptkb:Market_Segmentation |
| gptkbp:bfsLayer |
7
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