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gptkbp:instance_of
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gptkb:product
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gptkbp:acquired
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gptkb:Quaker_Rice_Cakes
gptkb:Ruffles
gptkb:Cheetos
gptkb:Doritos
gptkb:Fritos
gptkb:Lay's
gptkb:Sun_Chips
gptkb:Tostitos
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gptkbp:advertising
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Social media marketing
Celebrity endorsements
Super Bowl commercials
In-store promotions
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gptkbp:distribution
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Worldwide
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gptkbp:employees
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Thousands of employees
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gptkbp:founded
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gptkb:1965
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gptkbp:global_presence
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Available in over 200 countries
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gptkbp:headquarters
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gptkb:Purchase,_New_York
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https://www.w3.org/2000/01/rdf-schema#label
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Pepsi Co Snacks
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gptkbp:includes
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gptkb:Quaker_Rice_Cakes
gptkb:Ruffles
gptkb:Cheetos
gptkb:Doritos
gptkb:Fritos
gptkb:Lay's
gptkb:Sun_Chips
gptkb:Tostitos
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gptkbp:innovation
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Sustainable packaging
New flavors
Healthier options
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gptkbp:marketed_as
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gptkb:Fritos_brand
gptkb:Quaker_brand
gptkb:Ruffles_brand
Doritos brand
Cheetos brand
Lay's brand
Tostitos brand
Sun Chips brand
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gptkbp:parent_company
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gptkb:Pepsi_Co,_Inc.
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gptkbp:partnerships
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gptkb:award
gptkb:NBA
Charity events
Various food festivals
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gptkbp:produced_by
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gptkb:Pepsi_Co
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gptkbp:revenue
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Billions of dollars
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gptkbp:sales
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Convenience stores
Retail stores
Online stores
Vending machines
Food service outlets
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gptkbp:sustainability_initiatives
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Reducing greenhouse gas emissions
Water conservation efforts
Reducing packaging waste
Sourcing sustainable ingredients
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gptkbp:target_market
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Snack consumers
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gptkbp:variant
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gptkb:Sweet
gptkb:Spicy
Baked
Classic
Organic
Gluten-free
Flavored
Reduced fat
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gptkbp:bfsParent
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gptkb:Pepsi_Co
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gptkbp:bfsLayer
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3
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