Statements (67)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:advertising |
gptkb:television
|
| gptkbp:associated_with |
brand loyalty
cultural events pop culture youth culture sports sponsorships youth marketing |
| gptkbp:competitors |
gptkb:Coca-Cola
|
| gptkbp:conducted |
various locations
|
| gptkbp:created |
brand identity
brand rivalry |
| gptkbp:created_by |
Pepsi Co marketing team
|
| gptkbp:criticism |
perceived manipulation
|
| gptkbp:debut_year |
gptkb:1975
|
| gptkbp:duration |
ongoing
|
| gptkbp:expansion |
international markets
|
| gptkbp:featured_in |
gptkb:documentaries
gptkb:commercials celebrity endorsements taste test results |
| gptkbp:goal |
increase market share
compare Pepsi and Coca-Cola |
| gptkbp:highlights |
consumer preferences
taste preferences |
| https://www.w3.org/2000/01/rdf-schema#label |
Pepsi Challenge
|
| gptkbp:impact |
soft drink industry
|
| gptkbp:included |
various flavors
|
| gptkbp:influenced |
brand loyalty
consumer behavior advertising strategies advertising trends brand perception |
| gptkbp:influenced_by |
Coca-Cola's marketing strategies
|
| gptkbp:inspired |
fan engagement
loyalty programs similar campaigns new marketing techniques |
| gptkbp:involved |
customer feedback
|
| gptkbp:is_compared_to |
gptkb:Coke
|
| gptkbp:is_promoted_by |
gptkb:celebrities
|
| gptkbp:launched |
gptkb:Pepsi_Co
gptkb:1975 |
| gptkbp:led_to |
increased brand awareness
new product launches increased competition increased visibility |
| gptkbp:notable_event |
celebrity endorsements
|
| gptkbp:originated_in |
brand promotion strategy
|
| gptkbp:production_company |
gptkb:Pepsi_Co
|
| gptkbp:responds_to |
positive
|
| gptkbp:result |
increased sales for Pepsi
|
| gptkbp:resulted_in |
increased sales for Pepsi
|
| gptkbp:slogan |
" The Choice of a New Generation"
|
| gptkbp:target_audience |
soft drink consumers
|
| gptkbp:technique |
blind taste test
|
| gptkbp:type |
taste test
|
| gptkbp:used_in |
gptkb:market_research
|
| gptkbp:utilized |
social media
experiential marketing promotional events cross-promotion market segmentation promotional giveaways |
| gptkbp:bfsParent |
gptkb:Pepsi_Co
gptkb:Pepsi |
| gptkbp:bfsLayer |
4
|