Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:continuedBy |
other countries
|
| gptkbp:culturalSignificance |
influenced cola marketing strategies
|
| https://www.w3.org/2000/01/rdf-schema#label |
Pepsi Challenge
|
| gptkbp:launched |
gptkb:PepsiCo
|
| gptkbp:location |
gptkb:United_States
|
| gptkbp:mediaCoverage |
television commercials
print advertisements |
| gptkbp:method |
blind taste test
|
| gptkbp:notableFor |
direct competition with Coca-Cola
|
| gptkbp:purpose |
compare Pepsi and Coca-Cola in blind taste tests
|
| gptkbp:relatedTo |
gptkb:Cola_Wars
|
| gptkbp:result |
claimed more people preferred Pepsi
|
| gptkbp:revival |
2015
|
| gptkbp:startDate |
1975
|
| gptkbp:bfsParent |
gptkb:Donald_M._Kendall
|
| gptkbp:bfsLayer |
6
|