Properties (49)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing campaign
|
| gptkbp:competesWith |
gptkb:Coca-Cola
|
| gptkbp:features |
gptkb:Coca-Cola
gptkb:Pepsi |
| gptkbp:goal |
promote_Pepsi
|
| gptkbp:hasCitations |
public interest
|
| gptkbp:hasFacility |
events
various locations Pepsi_representatives |
| gptkbp:hasGoals |
bias in results
|
| gptkbp:hasInfluenceOn |
soft drink industry
|
| gptkbp:hasTheme |
increased sales
multiple times |
| gptkbp:hasVariants |
different formats
|
| https://www.w3.org/2000/01/rdf-schema#label |
Pepsi Challenge
|
| gptkbp:introduced |
1975
|
| gptkbp:involves |
consumer participation
|
| gptkbp:isActiveIn |
marketing studies
|
| gptkbp:isAssociatedWith |
pop culture
sports sponsorships |
| gptkbp:isChallengedBy |
Coca-Cola's_campaigns
|
| gptkbp:isConsidered |
a competitive strategy
a classic marketing tactic |
| gptkbp:isDocumentedIn |
advertising history
|
| gptkbp:isEvaluatedBy |
consumer feedback
|
| gptkbp:isFacilitatedBy |
sampling booths
|
| gptkbp:isKnownFor |
taste preference
|
| gptkbp:isLinkedTo |
celebrity endorsements
consumer trends |
| gptkbp:isOftenMadeWith |
a case study
advertising discussions Coke's_marketing_efforts |
| gptkbp:isOftenUsedIn |
commercials
|
| gptkbp:isPartOf |
Pepsi's_brand_identity
Pepsi_marketing_strategy Pepsi's_promotional_activities |
| gptkbp:isPortrayedBy |
media coverage
|
| gptkbp:isPromotedBy |
social media
|
| gptkbp:isPromotedThrough |
advertising campaigns
|
| gptkbp:isRecognizedFor |
a cultural phenomenon
its impact on advertising. |
| gptkbp:isReflectedIn |
Pepsi's_sales_figures
|
| gptkbp:isSupportedBy |
market research
|
| gptkbp:isTargetedAt |
young consumers
|
| gptkbp:isUsedBy |
gauge consumer preferences
|
| gptkbp:isUtilizedFor |
increase brand visibility
|
| gptkbp:launched |
gptkb:PepsiCo
|
| gptkbp:resultedIn |
brand loyalty
|
| gptkbp:type |
blind taste test
|