Statements (26)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:software
|
| gptkbp:category |
customer relationship management
marketing automation |
| gptkbp:deployment |
gptkb:cloud_service
on-premises |
| gptkbp:developedBy |
gptkb:Pegasystems
|
| gptkbp:feature |
AI-powered analytics
personalization campaign management offer management real-time decisioning adaptive modeling customer journey orchestration customer segmentation integration with third-party systems marketing resource management next-best-action omnichannel engagement |
| https://www.w3.org/2000/01/rdf-schema#label |
Pega Marketing
|
| gptkbp:platform |
gptkb:Pega_Platform
|
| gptkbp:releaseYear |
2013
|
| gptkbp:renamed |
gptkb:Pega_Customer_Decision_Hub
|
| gptkbp:targetUser |
enterprises
marketing professionals |
| gptkbp:bfsParent |
gptkb:Pegasystems
|
| gptkbp:bfsLayer |
5
|