Pega Customer Decision Hub

GPTKB entity

Statements (50)
Predicate Object
gptkbp:instanceOf gptkb:software
gptkbp:category customer engagement software
decision management software
real-time decisioning platform
gptkbp:cloudBased gptkb:Pega_Cloud
on-premises
private cloud
gptkbp:developedBy gptkb:Pegasystems
gptkbp:features real-time analytics
omnichannel engagement
AI and machine learning
adaptive analytics
contextual decisioning
customer journey visualization
customer profile unification
next-best-action designer
real-time event processing
self-learning models
gptkbp:firstReleased 2017
https://www.w3.org/2000/01/rdf-schema#label Pega Customer Decision Hub
gptkbp:industry gptkb:government
gptkb:insurance
banking
healthcare
retail
telecommunications
gptkbp:integratesWith gptkb:Pega_Platform
call centers
APIs
CRM systems
data warehouses
third-party data sources
branch locations
customer data platforms
marketing automation tools
web and mobile channels
gptkbp:license proprietary
gptkbp:officialWebsite https://www.pega.com/products/customer-decision-hub
gptkbp:targetUser enterprises
customer service teams
marketing teams
gptkbp:usedFor marketing automation
AI-powered decisioning
customer journey orchestration
customer retention
cross-sell and upsell
next-best-action recommendations
real-time customer engagement
gptkbp:bfsParent gptkb:Pega_Marketing
gptkbp:bfsLayer 6