Pay Per Impression

GPTKB entity

Statements (21)
Predicate Object
gptkbp:instanceOf Advertising Pricing Model
gptkbp:abbreviation gptkb:PPI
CPI
gptkbp:alsoKnownAs Cost Per Impression
gptkbp:commonIn gptkb:Banner_Ads
gptkb:Video_Ads
Display Advertising
gptkbp:contrastsWith Pay Per Click
Pay Per Action
gptkbp:currency Usually USD
https://www.w3.org/2000/01/rdf-schema#label Pay Per Impression
gptkbp:measures Impression-based
Number of Ad Impressions
gptkbp:paymentBasis Advertiser pays for each ad impression
gptkbp:relatedTo gptkb:CPM
gptkbp:targetAudience Publishers
Advertisers
gptkbp:usedIn gptkb:digital_marketing
Online Advertising
gptkbp:bfsParent gptkb:PPI
gptkbp:bfsLayer 7