PUMA 'After Hours Athlete' campaign
GPTKB entity
Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:agent |
gptkb:Droga5
|
| gptkbp:awarded |
gptkb:Cannes_Lions
|
| gptkbp:brand |
gptkb:PUMA
|
| gptkbp:firstReleased |
2010
|
| gptkbp:focus |
nightlife
social sports |
| https://www.w3.org/2000/01/rdf-schema#label |
PUMA 'After Hours Athlete' campaign
|
| gptkbp:mediaType |
gptkb:print
digital TV commercial |
| gptkbp:notablePlace |
celebration of social sports over professional sports
|
| gptkbp:objective |
reposition PUMA as a lifestyle brand
|
| gptkbp:slogan |
After Hours Athlete
|
| gptkbp:targetAudience |
young adults
|
| gptkbp:bfsParent |
gptkb:David_Droga
|
| gptkbp:bfsLayer |
5
|