Statements (57)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Google Ads campaign type
|
| gptkbp:adChannels |
gptkb:Gmail
gptkb:YouTube gptkb:Shopping auto show Maps Discover Search |
| gptkbp:annualReport |
Asset group performance
Audience signals |
| gptkbp:assetTypes |
gptkb:text
Images Videos Feeds |
| gptkbp:automationLevel |
Full automation
|
| gptkbp:biddingStrategies |
Maximize conversion value
Maximize conversions Target CPA Target ROAS |
| gptkbp:dataRequirements |
Conversion tracking
Asset variety Sufficient budget |
| gptkbp:firstReleased |
2021
|
| gptkbp:fullName |
Performance Max
|
| https://www.w3.org/2000/01/rdf-schema#label |
PMAX
|
| gptkbp:integration |
gptkb:Google_Analytics
gptkb:Google_Merchant_Center Offline conversions |
| gptkbp:launched |
gptkb:Google
|
| gptkbp:learningPeriod |
2-3 weeks
|
| gptkbp:limitation |
Limited negative keyword support
Limited placement control |
| gptkbp:manualControl |
Limited
|
| gptkbp:optimizationGoal |
Conversions
Conversion value |
| gptkbp:performanceInsights |
Audience insights
Asset insights Search term insights |
| gptkbp:purpose |
Automated campaign management
|
| gptkbp:replacedBy |
Local campaigns
Smart Shopping campaigns |
| gptkbp:supports |
gptkb:Google_Ads_API
Google Ads Editor |
| gptkbp:supportsFormat |
Video ads
Dynamic ads Image ads Call ads Local inventory ads Product Shopping ads Responsive ads Text ads |
| gptkbp:target |
Automated audience targeting
|
| gptkbp:targetAudience |
All Google users
|
| gptkbp:uses |
Machine learning
|
| gptkbp:bfsParent |
gptkb:DECstation_3100
gptkb:DECstation_5000/200 |
| gptkbp:bfsLayer |
8
|